Baltimore Sun: Don't Get Squeezed When Shopping for Juice

Alissa Hamilton has done an interview with the Baltimore Sun, inspired by the Federal Trade Commission’s skepticism of the health benefits of Pom Wonderful pomegranate juice. The comparison to oranges reveals a similar product treatment over the long road from trees to juice carton, and Hamilton looks at truths for consumers behind the brand marketing.

There are plenty of important considerations to mull over: the meaning of “not from concentrate”; the value of fresh fruit compared to juice; caloric intake; and the pricing of premium juice. You can read the full story here.