Alissa Hamilton has done an interview with the Baltimore Sun, inspired by the Federal Trade Commission’s skepticism of the health benefits of Pom Wonderful pomegranate juice. The comparison to oranges reveals a similar product treatment over the long road from trees to juice carton, and Hamilton looks at truths for consumers behind the brand marketing.
There are plenty of important considerations to mull over: the meaning of “not from concentrate”; the value of fresh fruit compared to juice; caloric intake; and the pricing of premium juice. You can read the full story here.



That's a great interview. I'm glad to see all of this activism taking place for consumers!
- The MiracleFruit Man
Posted by: MiracleFruit Man | February 06, 2011 at 12:41 AM
Great interview. I love my pomegranate juice (especially in the ocassional pomegranate martini!).
Posted by: Ricardo | April 25, 2011 at 11:02 AM
Yes, it's true a lot of the fruits that we are consuming have been under harsh situation, and been injected with chemical stuff
Posted by: citrus juicer | August 05, 2011 at 02:12 AM
If only there were some fruit that could provide all the vitamins you need. I always get sick, what vitamins do you think are best?
Posted by: Bob Worthington | September 23, 2011 at 01:37 PM
Sad but true... Just when you think you are doing good and making a healthy choice you find out that its all just a bunch of advertising.
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