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08/02/2010

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Hi Dr. Frank,

Do you think PCM is the best way to approach the problem, or are there any different methods of cancer treatment research you would like see investigated?

Meg Brooks

Dear Margaret,

Personalized cancer medicine should relate to many aspects of "the person." This would include various biologic aspects of their body, such as their immune system, markers of inflammation and the functioning of their vital organ systems. Of course, their psychological profile is extremely important and should never be neglected. Cancer is more than just the cells that are cancerous but also the body's response to the cells. The future is wide open in terms of tailoring therapies to the individual.

Dr. Frank

Dear Dr. Frank,

Thank you for clarifying the distinction between two popular terms in survivorship: PCM (personalized cancer medicine) and Targeted Therapies.

In your response to Margaret, you highlight a common source of confusion over the adjective "personalized" in the context of survivorship. The "personalized medicine" you discuss in your post refers to the highly sophisticated technology that will allow clinicians to tailor a therapy to the genome of a patient's cancer cell.

This is in contrast to the "personalized medicine" that physicians and nurses have been offering since the beginning of medicine: namely, treating every patient as a unique individual. Such care is an essential element of compassionate care.

Ironically, at a time when the highly technical PCM you describe is within view, many people are complaining that modern medicine has become impersonal and compassion is being lost.

As a physician/survivor, I agree that no matter how medicine changes in the future, the clinician-patient bond is at the heart of healing. We -- clinicians and patients, alike -- must do all we can to help preserve compassion in medicine.

I also appreciate the plug for clinical trials. I was a subject in the Phase I and Phase II clinical trials of Rituximab for lymphoma back in the early 1990s.

Even though I am not cured of my cancer, I am living a good life, thanks to Targeted Therapy.

With hope, Wendy
Wendy S. Harpham, MD

Dear Wendy,

Thank you so much for your wonderful reply. The need to treat each patient as an individual, I hope, will never change in the practice of medicine, especially oncology. An oncologist has to weigh not just the genes and biology of the cancer but the age, medical condition, lifestyle and goals of each patient when deciding on a therapy. Although insurers are moving towards algorithm based care, in a one size fits all model, I believe this is inferior medicine and actually makes it very hard to practice good cancer medicine.

For example, I recently saw a 90 year old woman, non-smoker with lung cancer. I wanted to prescribe erlotinib (a pill) but the insurer refused to cover the costs because the patient did not yet receive and progress through chemotherapy treatments. We are still battling this out. I have had to call, write letters and submit the results of clinical trials to try to change their minds and allow the "right" treatment that does not fit their algorithm. Meanwhile, a month has gone by. Things will only be getting worse as far as I can tell.

My very best wishes for your continued healthy survivorship (Your term!).

Rich

I think we've come a long way with cancer research, and personalized treatment may finally be the proper action

Good day, I just want to share you the story of the Filipina women namely Ofelia San Juan who was diagnosed with stage 4 ovarian cancer way back in 1991, she undergone a surgery and the doctors remove a 3000g of mass from her ovary, she spend $68000 in hospital bills, chemotherapies, and radiation treatment, the goodnews in 1998 she fully recovered from ovarian cancer, but after 9 years, the worst had come, in 2000 she was diagnosed with last stage cervical cancer, her blood pressure drop and became 80/50, her weight is 30kg and her sleep is only 2 hours a day because of the severe pain the she is suffering, she can only achieve that 2 hours of sleep because of the high pain medication given to her, cannot eat cannot drink because her throat is infected. in 2003 she already also have bone marrow cancer. Her doctor said to her relatives that Ofelia is dying anytime so it's better to bring her home. Her casket is ready, her burial gown is ready even the funeral service is already, the funeral service is always contacting the relatives of Ofelia if they can get the cadaver of Ofelia. and then a guardian angel of Ofelia came, a childhood friend of her, base in Canada return to Philippines carrying a bottle of Himalayan Goji Juice but not for Ofelia, but when she heard about the condition of Ofelia, she rushed into the house of Ofelia and gave a 2 ounces of Himalayan Goji Juice. But Ofelia cannot drink, so they introduced the Juice using a medicine dropper. after a long period of Ofelia's sleepless night after she was diagnosed with last stage cervical cancer, she have a very tight 13 hours of sleep after taking the Himalayan Goji Juice. from 8am-9pm, she woke up because her relative is crying thinking that she was in a coma. since then they were ordering Himalayan Goji Juice from Canada to Philippines.She drink 1liter of Himalayan Goji Juice a day, after 3days of taking the Goji Juice her wounds on the throat are healed, after 7 days she was asking for food and her blood pressure is 90/60, after 30 days, her BP became 120/80, after 30 days of drinking Himalayan Goji Juice, Ofelia, could go out and walk, after 6months the Good news had came and the bad news had come to an end. She was declared zero cancer. up to now year 2010, she was still cancer free. Thanks to the Miracle Juice. Himalayan Goji Juice. There are many himalayan Goji Juice are out now in the market, but only Freelife International, is the only company that use a device spectrometer to screen all the Goji berries if they have the 4 unique master molecules that made Ofelia a cancer survivor, this is not a magic juice, this is scientifically validated, and clinically proven. If you want to read more about the benefits of the goji berry, you can visit this website www.victorinoladra.freelife.com or www.pubmed.gov this is a real story, If she survived you can do it also.

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Dear Dr. Frank,

Hi?
I am TaeJin Ahn, a bioinformatist in Korea.
I've looking at a good application of bioinformatics technology with combination of next generation sequencing.

I've reached the same conclusion that we're at targeted therapeutics era but soon will reach personalized medicine.
I'm so sure for this, but I'm not sure when is it realized.

Do you have any good suggestion for the time of its realization ?
I've also found CollabRx, Foundation Medicine, companies aiming at true PM. just FYI.

Thank you.

Dear TaeJin,

Thank you for your message and great work. More than likely, personalized cancer medicine will occur a disease at a time. For example, tailoring lung cancer medicines to mutations in EGFR or ALK (see my post on that)today will likely be expanded to many more targets as they are discovered. A genome wide approach as I wrote about seems much farther in the future.

Regards,

Dr. Frank

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